Local SEO Services
Local SEO lets internet users search for local
businesses and find them. It’s a boon for any business that relies -- at least
in part -- on foot traffic, or people physically coming into the office, store
or restaurant. Great local SEO methods can boost your rankings in search engine
results, leading to more people seeing your business is there which can
ultimately affect your profits.
Some of the factors that play pivotal roles in
the algorithms for search engines and local SEO include:
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Citations
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Web references to your business
on other web pages (links are great) play huge roles in the algorithms major
search engines use to rank local businesses.
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NAP
○
Your name, address and phone
number should be on every page of your website. Forget simply listing it on the
homepage or “Contact Us” page - put it in the header or footer of every single
page of your website!
○
You should have consistent NAP
across local, external sites including Yelp, Yellow Pages, CitySearch and
Google
●
Other Important Local SEO Factors
○
Place page signals include
categories, keyword in business title, proximity
○
On-page signals include
presence of NAP, keywords in titles, etc
○
Link signals include your
inbound anchor text and linking domain quantity
○
Review signals include the
diversity, velocity and quantity of the reviews, not simply having the best
reviews all the time (although it definitely helps)
Because it’s so much more involved than
national SEO, it may be best to hire a consultant or firm that specializes in
local SEO methods and, of course, can show you the results of their labors.
Building a website isn’t always easy and
neither is making sure it ranks high in national SEO searches. Local takes it
one step further and, thus, is a little more involved. Whether you choose to
hire a marketing firm or an independent consultant, chances are you’re going to
be glad you did. An expert in local SEO will be able to optimize your website
for high local rankings while also helping you improve other factors that play
pivotal roles including reviews, external site citations, social influences and
more. They’ll be able to help you determine what people are searching for and
which keywords and mentions are going to boost your chances of getting that
next customer or client through your door.
