Local SEO Services

Local SEO Services

If you haven’t got the ball rolling already, your physical business needs the benefits of local SEO search result rankings. Local SEO is much more involved than national SEO and can give your bottom line a major boost, as well as your customer base and brand recall.

Local SEO lets internet users search for local businesses and find them. It’s a boon for any business that relies -- at least in part -- on foot traffic, or people physically coming into the office, store or restaurant. Great local SEO methods can boost your rankings in search engine results, leading to more people seeing your business is there which can ultimately affect your profits.

Some of the factors that play pivotal roles in the algorithms for search engines and local SEO include:

●     Citations

○     Web references to your business on other web pages (links are great) play huge roles in the algorithms major search engines use to rank local businesses.

●     NAP

○     Your name, address and phone number should be on every page of your website. Forget simply listing it on the homepage or “Contact Us” page - put it in the header or footer of every single page of your website!

○     You should have consistent NAP across local, external sites including Yelp, Yellow Pages, CitySearch and Google

●     Other Important Local SEO Factors

○     Place page signals include categories, keyword in business title, proximity

○     On-page signals include presence of NAP, keywords in titles, etc

○     Link signals include your inbound anchor text and linking domain quantity

○     Review signals include the diversity, velocity and quantity of the reviews, not simply having the best reviews all the time (although it definitely helps)

Because it’s so much more involved than national SEO, it may be best to hire a consultant or firm that specializes in local SEO methods and, of course, can show you the results of their labors.

Building a website isn’t always easy and neither is making sure it ranks high in national SEO searches. Local takes it one step further and, thus, is a little more involved. Whether you choose to hire a marketing firm or an independent consultant, chances are you’re going to be glad you did. An expert in local SEO will be able to optimize your website for high local rankings while also helping you improve other factors that play pivotal roles including reviews, external site citations, social influences and more. They’ll be able to help you determine what people are searching for and which keywords and mentions are going to boost your chances of getting that next customer or client through your door.